Will Amazon’s New Sub Sink Sonos?


Amazon.com (NASDAQ: AMZN) appears to be beefing up the sonic working experience of its Echo line of digital assistants and clever speakers, giving Sonos (NASDAQ: SONO) and its buyers something else to fear about. The Verge is reporting that Amazon has leaked a new subwoofer on its U.K. website, providing its Echo items better versatility as a stereo or home theater appliance. 

The new Echo Sub can be wirelessly paired up with one particular or two Echo gadgets to increase the audio quality of streams with a deep bass seem. Echo Sub is priced at 75 Terrific British Kilos, translating to a price level of considerably less than $100. Sonos Sub — its possess wireless subwoofer — retails for $699. Sonos Sub is larger, decoratively elegant, and very likely top-quality when it arrives to specs, but it is hard to argue that Amazon filling a niche with a product that feeds its Alexa-propelled ecosystem at a further ridiculously reduced selling price stage will not likely be bad information for Sonos. 

Amazon Echo, the online retailer’s primary good speaker.

Picture supply: Amazon.com.

A poor very first impact

Amazon is a disruptor. When the dot-com darling enters a group it can blow it up with sponsored pricing and promoting to its expanding enthusiast foundation, but it isn’t going to often have to go away its rivals in tatters. In some cases an entrenched chief finds a way to thrive. The difficulty for Sonos is that it was now accomplishing a good work of alienating buyers on its possess. 

Shares of Sonos have get rid of virtually a third of their worth because the maker of large-finish wireless speakers posted disappointing quarterly final results last week. Revenue declined 7% for the time period, and even though that was in line with the firm’s previously outlook its assistance for the recent quarter remaining a whole lot to be sought after. Sonos went community at $15 less than two months ago, and on Tuesday, it at last buckled beneath its IPO value. 

An now rough rookie period for Sonos might get worse if Amazon launches Echo Sub soon. Substantial-end audiophiles will argue that you are not able to assess Sonos Sub to Amazon’s little 6-inch subwoofer, but the investing thesis for obtaining into Sonos this summer months is that you can find upside likely as its products go additional mainstream. Hitting the masses will get that considerably more durable when tech giants are angling for the very same wireless wise speaker industry. A absence of present-day profitability on Sonos’ section will also raise fears about its potential to contend on price tag. It is challenging to contend when a deep-pocketed juggernaut has its heart set on increasing its ecosystem — or in this situation Echo system — at Sonos’ expenditure.

Additional From The Motley Fool

John Mackey, CEO of Complete Meals Industry, an Amazon subsidiary, is a member of The Motley Fool’s board of administrators. Rick Munarriz has no place in any of the shares stated. The Motley Fool owns shares of and recommends Amazon. The Motley Fool has a disclosure plan.


Will Amazon’s New Sub Sink Sonos?