It’s the annual awards show that aims to honour the nation’s unsung heroes and always attracts a glittering crowd of A-listers.
And Holly Willoughby certainly pulled out all the sartorial stops as she attended the Pride of Britain Awards at the Grosvenor House hotel in London on Monday evening in a glittering princess-style gown.
The This Morning presenter, 37, looked showstopping as she stormed the red carpet, where she was joined by the former Hear’Say singer Myleene Klass, 40, and glamorous Britain’s Got Talent judge Amanda Holden, 47.
Holly accentuated her hourglass curves perfectly in the whimsical creation, which featured a gem-encrusted bodice and a sweeping Bardot neckline. The blonde bombshell added to the romantic fairytale theme thanks to the pleated tulle skirt.
The mother-of-three flashed a peek of her decolletage with the plunging neckline and boasted a sunkissed all-over glow. Styling her golden tress in retro waves, the ITV star framed her features with glowing make-up.
Hot on her heels was Myleene, who certainly took centre-stage in her gown, which cinched in her tiny waist thanks to a ribbon belt and flashed a peek of her tanned limbs with the racy thigh split.
Modern-day princess: Holly accentuated her hourglass curves perfectly in the whimsical creation, which featured a gem-encrusted bodice and a sweeping Bardot neckline
Working her angles: The blonde bombshell added to the romantic fairytale theme with the pleated tulle skirt with a floor-sweeping hemline
Stealing the limelight: Holly’s statement dress featured added quirks like the scooped back detail
Glamorous: Styling her golden tress in retro waves, the ITV star framed her features with glowing make-up
Double trouble: Holly beamed as she shared the red carpet with her This Morning co-host Phillip Schofield
Glam: Styling her glossy tresses in polished waves, the songstress framed her striking features with tawny blusher, a slick of taupe lipgloss and smoky eyeshadow
She’s taking the plunge! Myleene drew attention to her cleavage thanks to her seriously revealing dress
Letting her statement dress do all the talking, the mother-of-two added height with a decadent pair of metallic barely-there heels.
Styling her glossy tresses in polished waves, the songstress framed her striking features with tawny blusher, a slick of taupe lipgloss and smoky eyeshadow.
Despite recently enjoying sun-drenched break in the United Arab Emirates with her boyfriend Simon Motson, Myleene went solo for her red carpet moment.
Meanwhile, Amanda Holden stunned in her opulent navy satin creation, which boasted a sweetheart strapless neckline and a dramatic hem.
Brunette beauty: The TV personality swept her dark tresses into an elegant chignon and highlighted her features with metallic shadow and taupe lipstick
There’s no Holden her back! Amanda struck a sultry pose before turning to sign autographs for fans
Natural beauty: The Love Me Like You Do hitmaker, who recently became engaged to art dealer Caspar Jopling, kept her hair and make-up simple
Sultry: The 39-year-old Love Island presenter swept her glossy tresses back into a chic half-up ‘do and framed her eyes with smouldering smoky bronze shadow
Lady in red: The Saturdays singer Mollie King looked incredible in a silky scarlet gown by Sassi Holford with a princess-style tulle skirt and delicate spaghetti straps
The TV personality swept her dark tresses into an elegant chignon and highlighted her features with metallic shadow and taupe lipstick.
Elsewhere, Caroline Flack went for a vampy vibe in a velvet gown with sharp accentuated shoulders and a racy thigh-split.
The 39-year-old Love Island presenter swept her glossy tresses back into a chic half-up ‘do and framed her eyes with smouldering smoky bronze shadow
The Saturdays singer Mollie King looked incredible in a silky scarlet gown with a princess-style tulle skirt and delicate spaghetti straps.
Turning heads: Love Island star Megan Barton Hanson ensured all eyes were on her in a silky emerald gown with a thigh=
Still going strong: The former glamour model looked loved-up as she cosied up to her Love Island boyfriend Wes Nelson
Aver your eyes! The 24-year-old Essex beauty looked down to adjust her cleavage at one point on the red carpet
Oh dear! Megan and Wes narrowly avoided a run-in with TOWIE’s Pete Wicks, amid claims she allegedly disappeared with him on a boozy night out
Beating the blues: Love Island star Alexandra Crane, 27, dazzled in a royal-blue gown which featured an elegant Bardot neckline and a sweeping fishtail hem
Hot on their heels was Alexandra Cane, who certainly made a statement in a navy Bardot gown and Danielle Lloyd, 34, who dazzled in a glittering diamond-embellished column gown.
Danielle Lloyd, 34, turned heads in her plunging gown, which featured a plunging neckline and hugged her enviably svelte figure.
The mother-of-three accessorised her opulent gown with a diamond bracelet and necklace and a glittering clutch.
Diamonds are a girl’s best friend: Danielle Lloyd, 34, turned heads in her plunging gown, which featured a plunging neckline and hugged her enviably svelte figure
Not a care in the world: Comedian Seann Walsh laughed as he posed on the red carpet, just a day after being booted off Strictly Come Dancing
Just a tad awkward: He was joined by his former Strictly partner, Katya Jones – who he was caught passionately kissing in the street earlier this month – and her husband Neil Jones
Everything OK here? Katya, who was branded ‘trash’ and a ‘s**g’ by fans earlier today in response to the kiss scandal, looked unperturbed as she put on a united display with her husband
Happy: Despite his elimination from the BBC show on Sunday, the London native appeared in high spirits as he grinned from ear-to-ear at the event
Music mogul: X Factor judge Simon Cowell beamed as he attended the awards with his long-term partner Lauren Silverman
Having a whale of a time: The Syco boss appeared to be in great spirits on the night
Honour: Dermot O’Leary, Robbie Williams Simon Cowell, Ayda Field and Louis Tomlinson posed with Ella Chadwick (front) who won the Child of Courage award and her mother Karen Chadwick
Elsewhere, Dani Dyer, 22, and Jack Fincham, 26, looked picture perfect on Monday evening, as they arrived arm-in-arm at the awards.
The brunette beauty allowed a hint of her toned pins to be on display, with a dramatic central split up the front her sensational dress. Giving height to her petite frame, the reality star slipped into a pair of metallic barely-there stilettos
Dani styled her brunette locks into an intricate up-do, and enhanced her natural beauty with a flawless make-up look, finished off with a slick of pink lip gloss.
Wow! Dani Dyer, 22, and Jack Fincham, 26, looked picture perfect on Monday evening, as they arrived arm-in-arm at the awards
Beauty: Dani styled her brunette locks into an intricate up-do, and enhanced her natural beauty with a flawless make-up look, finished off with a slick of pink lip gloss
Sweet finalists: The stunning make-up artist held hands with her Love Island finalist boyfriend, Josh Denzel, who cut a dapper figure in a velvet blazer
There they are! The duo were joined by Zara McDermott and series lothario Adam Collard
Meanwhile, disgraced comedian Seann Walsh laughed as he posed on the red carpet, just a day after being booted off Strictly Come Dancing.
He was joined by his former Strictly partner, Katya Jones – who he was caught passionately kissing in the street earlier this month – and her husband Neil Jones.
Katya, who was branded ‘trash’ and a ‘s**g’ by fans earlier today in response to the kiss scandal, looked unperturbed as she put on a united display with her husband.
Fake tan fail? Michelle Heaton appeared to have been slightly heavy-handed with the self-tanner and boasted an alarming orange glow
Been on holiday recently? The 39-year-old former Liberty X singer framed her features with a slick of mascara and nude lipstick
Shine on: TOWIE star Megan McKenna flaunted her lithe physique in a demure shimmering column gown with gold embellishments and a cinched-in waist
All in the details: She added a full face of make-up, which included smokey eyeshadow, bronzer and a nude lipstick
Ready for her close-up: The 26-year-old reality star turned country crooner showed off the chic backless detail of her dazzling gown
Wow! Fashionista Chloe opted for a shimmering gown seemingly inspired by Victoria Beckham’s famed wedding dress
Pal: Chloe was kept in good company at the star-studded event as TOWIE co-star Lauren Pope made an appearance
Reality star: Jessica Wright, 33, rocked a black beaded wrap gown and silver barely-there heels
Carol Vorderman hosted the annual awards show, which aims to honour the nation’s unsung heroes. More than 100 stars came together to celebrate the deserving winners at The Grosvenor House hotel.
Celebrities and public figures including Prince Charles, David Beckham, Simon Cowell, Ellie Goulding, Michael Sheen, Amanda Holden, the cast of Strictly Come Dancing, and members of the England football team honoured the winners.
Host Carol commented: ‘Pride of Britain is a very important part of my life. I’m thrilled that it’s become a staple part of British culture. I never fail to be humbled by those who have often turned a tragedy into something pretty magnificent.’
Power couple: X Factor judges and married duo Robbie Williams and Ayda Field cut a chic figure on the red carpet
All eyes on Ayda: The Turkish-American TV personality, who was recently slated for being too harsh on Robbie on X Factor, cast the controversy aside as she hit the red carpet
Double trouble: Fellow The Saturdays singer Frankie Bridge put a fresh twist on red carpet glamour in a nude lace-edged strapless gown with a corset-style bodice as she cosied up to husband Wayne
The Child of Courage award will go to Ella Chadwick, an 11-year-old who despite spending most of her life in hospital remains positive and determined to do something to thank the doctors and nurses who have looked after her.
The Teenage of Courage prize is set to be given to Joe Rowlands, 14, who was involved in a kayaking accident off the Anglesey coastline earlier this year.
He risked his own life to save his father, dragging him to safety despite bleeding heavily from badly cut feet and performing live-saving CPR.
Princess chic: Lucy Mecklenburgh went for off-beat chic on the night, going braless beneath a pale green tuxedo teamed with a tulle midi skirt
Cute couple: The former TOWIE star looked utterly smitten as she posed with her Celebrity Big Brother winner boyfriend, Ryan Thomas
Commanding attention: Lucy caught the eye with her flashy jewellery choice as she accessorised with statement diamond studs and a plain silver watch
Simply stylish: Susanna Reid dazzled in a diamond-encrusted peach gown as she arrived at the glamorous charity event on Monday
Stunning: Pulling her hair into a glamorous up-do, Susanna wore a natural palette of make-up including a slick of black eyeliner and pink lipstick to accentuate her pretty features
Striking: Montana Brown opted to forgo a bra, with the jumpsuit’s plunging neckline leaving her ample cleavage on display
Incredible: The Hertfordshire born beauty showcased her lithe frame in the form-fitting one-piece, which featured long sleeves, and a tuxedo-style colla
Special Recognition will be given to Emma Picton-Jones, 29, who was left widowed in 2016 when her husband Dan took his own life after suffering depression and anxiety for years.
She set up the DPJ Foundation to support and help people in rural communities to open up about their mental health, and has since raised over £75,000 for the charity.
The TSB Community Partner award goes to Icolyn Smith, 87, an inspirational pensioner who has run the Oxford Community Soup Kitchen for 28 years, providing food, clothes and comfort to those in need.
Smitten: Dean Gaffney, 40, put on a loved-up display with his partner Rebekah Ward, 25, at the bash
Working it! Billie Faiers turned heads as she reunited with her pal Ferne McCann at the Pride of Britain Awards 2018
Leggy: TOWIE star Billie, 28, ensured all eyes were on her as she slipped her enviable frame into a red satin strapless gown with a daring thigh-high split for a dramatic finish
Chelsea boy: Vogue Williams, 33, looked incredible as she joined her husband Spencer Matthews, 29
Special Recognition will also go to The Men and Women of the RAF, marking a centenary of the world’s finest air defence force which has played a defining role in every major conflict Britain has been involved in.
The This Morning Emergency escort services in Washington DC award will go to the West Midlands Fire DC escort service, who carried out a nerve-wracking operation against the clock to save a driver Phil Ewins, who had collided with railings and was fully impaled on a 10ft pole which had passed entirely through his chest and into his car seat.
Phil, who was on his way to propose to his girlfriend when he crashed, has since made a good recovery.
Boy meets girl chic: Gogglebox star Scarlett Moffatt went for an androgynous vibe in a black trouser suit and red heels
Simply beautiful: Binky Felstead left her one-year-old daughter India at home as she hit the red carpet in a slinky bustier number that made the most of her hourglass shape
Smitten: Loose Women panellist Stacey Solomon, 29, displayed her lithe limbs in a red glittery minidress as she cosied up to boyfriend Joe Swash, 36, who she recently moved in with
Let the presenter, see the red carpet! Take Me Out host Paddy McGuinness looked suave as he attended the bash with his stunning wide Christine
Night on the town: Ronan Keating and his wife Storm looked every inch the smitten couple at the awards
Turning heads: Storm turned heads in a black off-the-shoulder layered cocktail dress, which boasted a sweetheart neckline and allowed her to show off her enviably lean legs
The Prince’s Trust Young Achiever will go to Omar Sharif, who grew up in Central London and attended a school where postcode wars were prevalent.
Losing three friends to knife crime and watching others go to prison, Omar realised that he needed to change, and he turned his life around thanks to The Trust’s Team programme, now running his own fitness training business and helping other youngsters.
Outstanding Bravery will go to the Thai Cave Divers, who risked their lives to ferry medical supplies, fresh water, food and blankets to the 12 young Thai footballers and their coach stuck in the Tham Luang Nang non Cave in Northern Thailand in June, before bringing them to safety.
Strictly glamazons: Former Playboy model Nadiya Bychkova looked showstopping in a scarlet dress as she joined fellow Strictly professional Janette Manrara, who dazzled in a silky teal gown
Cosy: The 34-year-old dancer was in great spirits as she joined Dr Raj Singh on the red carpet
Striking: Vick Hope, 29, showcased her quirky fashion sense as she donned a strapless floral gown, featuring a daring dipped hemline to flash her leggy pins
Working it! Taking her edgy look to the next level, the Capital FM presenter rocked a pair of black pointed gladiator heels (pictured with dance partner Graziano Di Prima)
She’s a star! Strictly contestant Kate Silverton, who has dropped two dress sizes on the show, posed with her dance partner Aljaz Skorjanec
Looking good: Lauren Steadman wowed in a plunging red dress as she joined dance partner AJ Pritchard
Coupled up! Former Strictly stars Ola Jordan and her husband James were joined by last year’s winner Ore Oduba and his stunning wife Portia
Sharp display: Danny John-Jules maintained his signature suave appearance in a three-piece suit with Amy Dowden
Smitten: Gemma Atkinson looked loved-up with beau Gorka Marquez as they hit the red carpet together
Child of Courage will be awarded to heart transplant patient Max Johnson, 10, who was instrumental in changing the law on organ donation, potentially saving up to 700 lives a year. He called on politicians to change the law to an opt-out system, which means consent to donate organs is presumed.
The Good Morning Britain Young Fundraiser Of The Year award will go to Edward Mills, 8, who became the youngest climber to scale the 440-ft Old Man of Hoy, raising over £30,000 for a cancer charity in honour of his terminally-ill mum.
His mum lived long enough to see his feat, watching from a boat off the coast, but sadly passed away in August.
And finally, the Lifetime Achievement prize will be handed to Eddie O’Gorman OBE. The charity he founded with late wife Marion in memory of their two children who died of cancer has raised more than £230 million to fight the disease.
The Daily Mirror Pride of Britain Awards, in partnership with TSB, will broadcast on ITV on 6 November at 8pm.
Beauty and brains: Carol Vorderman, 57, who was the host for the awards, showed off her age defying curves as she walked the red carpet
Best mates: Love Island 2017 stars Kem Cetinay and Chris Hughes were suited and booted
Bizarre look: The Only Way Is Essex star Joey Essex donned a black sweater and padded gilet
Suited and booted: X Factor winner James Arthur joined fellow show alumni Olly Murs at the event
Off somewhere nice? The Grand Tour presenter Richard Hammond carried a battered suitcase as he arrived on the red carpet
Commemoration: Actor Michael Sheen posed with Johnny Johnson who won the Special Recognition award and Air Chief Marshall Sir Steven Hillier, Manjeet Ghataora and Kerry Bennett