Apple Introduces iPad Air 2—The Thinnest, Most Powerful iPad At any time


CUPERTINO, California—October 16, 2014—Apple® these days released iPad Air™ 2, the thinnest and most effective iPad® ever. Now just 6.1 mm skinny and weighing fewer than a pound, iPad Air 2 features an improved Retina® display for improved contrast and richer, extra vivid shades, and improved cameras for having spectacular images and films. Offered in gold, silver and area gray, the new iPad Air 2 and iPad mini™ 3 give Touch ID™ so consumers can unlock their iPad with just the contact of a finger and make purchases conveniently and securely within just apps making use of Apple Pay™.¹

“iPad is a magical piece of glass that operates much more than 675,000 apps particularly made for it, and is skinny and mild more than enough that you can easily maintain it all working day the new iPad Air 2 is packed with incredible new innovations, weighs considerably less than a pound, and at just 6.1 mm is the thinnest tablet in the globe,” reported Philip Schiller, Apple’s senior vice president of Around the globe Marketing and advertising. “iPad Air 2 has a new Retina screen with anti-reflective coating, next technology 64-bit A8X chip, all-new iSight and FaceTime Hd cameras, quicker Wi-Fi and LTE wi-fi, and contains the groundbreaking Touch ID fingerprint id sensor.”

Engineered for unmatched portability and ease of use, iPad Air 2 offers a wonderful, precision unibody enclosure of anodized aluminum for toughness and a good sense. The improved Retina exhibit options a totally-laminated style and design that brings photos and content material closer to the user’s fingertips, resulting in an even additional own and intimate expertise. A tailor made-made anti-reflective coating decreases glare by 56 percent² for a clearer display in the place of work, the classroom or outdoors.

iPad Air 2 is powered by the new Apple-intended A8X chip, which provides a 40 p.c advancement in CPU general performance and 2.5 moments the graphics efficiency of iPad Air, and however delivers the up to 10-hour battery life³ customers hope when doing work, taking part in online games or surfing the world-wide-web. Combined with Metal™, the new graphics technological know-how in iOS 8, the A8X chip unlocks sensible visible outcomes equivalent to the most superior gaming consoles. iPad Air 2 also involves the M8 motion coprocessor that gathers motion facts from the accelerometer, gyroscope, compass and an all-new barometer which senses air force to give relative elevation.

Innovations to the iSight® and FaceTime® High definition cameras in iPad Air 2 empower superior photos and films, with an 8MP sensor and highly developed optics in the iSight camera to aid seize prosperous, comprehensive pictures and include new characteristics together with panoramic in Pictures, time-lapse video, slo-mo and 1080p Hd video clip. The FaceTime High definition digital camera now captures more than 80 p.c extra gentle than iPad Air’s digital camera, and capabilities burst manner as effectively as HDR stills and video clip. With thousands of effective apps that acquire gain of iPad’s amazing cameras and significant Retina display screen viewfinder, iPad results in being a tool that can scan and annotate paperwork, assistance research the sky above and present athletic performance analysis—all with just a tap.

iPad Air 2 provides more rapidly connectivity with 802.11ac Wi-Fi with Multiple-In-Numerous-Out (MIMO) technologies for 2.8 instances the Wi-Fi efficiency of iPad Air at details fees up to 866 Mbps.⁴ iPad Air 2 with Wi-Fi + Cellular integrates even extra LTE bands and will come with expanded LTE for up to 50 % quicker cellular connections,⁵ furthermore aid for other fast cellular know-how all around the globe (DC-HSDPA, HSPA+).

Contact ID presents iPad Air 2 and iPad mini 3 people a uncomplicated and safe way to unlock iPad with just the touch of a finger, moreover the potential to authenticate inside of applications to greater safeguard logins and data. Contact ID can be applied as a protected way to approve buys from the Application Store℠, iTunes Store® or iBooks Store℠, and with Apple Fork out, when shelling out for actual physical items and DC escort solutions within just applications.

The new iPads arrive with iOS 8.1 which include Continuity attributes across iOS 8 and OS X® Yosemite that help all your Apple products and solutions to do the job jointly seamlessly. Handoff lets you begin an action on one particular system and pass it to yet another, and when your iPhone® is on the very same Wi-Fi community, you can make and receive phone phone calls correct from your iPad.

The iPad mini line has been up to date to contain iPad mini 3 with Contact ID and iPad mini with Retina show, now referred to as iPad mini 2 and starting up at just $299, is even extra cost-effective. Both equally iPads characteristic a amazing Retina show, incredible A7 chip, 5MP iSight digital camera, FaceTime Hd digicam and ultrafast wireless. iPad mini is also accessible at its most economical price tag, starting at $249.

Pricing & Availability
iPad Air 2 and iPad mini 3 come in a few beautiful metallic finishes such as gold, silver and room gray, and consumers in 29 countries and territories can purchase on the net beginning Friday, Oct 17. Both equally iPads will be offered beginning afterwards subsequent 7 days in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (Wi-Fi types only), Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Iceland, Ireland, Italy, Japan, Liechtenstein, Luxembourg, Macau (Wi-Fi designs only), Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland and the British isles. Availability in Croatia, Greece, Puerto Rico, Russia, Turkey, United Arab Emirates and elsewhere around the environment, will carry on as a result of the end of Oct with added world-wide availability in the coming months. iPads are bought by way of the Apple On-line Retailer (www.apple.com), Apple’s retail outlets and by way of AT&T, Dash, T-Mobile, Verizon Wi-fi, further carriers and select Apple Authorized Resellers.

iPad Air 2 with Wi-Fi versions will be available for a instructed retail rate of $499 (US) for the 16GB design, $599 (US) for the 64GB design and $699 (US) for the 128GB product. iPad Air 2 with Wi-Fi + Mobile designs will be readily available for a recommended retail value of $629 (US) for the 16GB product, $729 (US) for the 64GB design and $829 (US) for the 128GB product. iPad mini 3 with Wi-Fi models will be obtainable for a instructed retail price of $399 (US) for the 16GB model, $499 (US) for the 64GB model and $599 (US) for the 128GB model. iPad mini 3 with Wi-Fi + Mobile designs will be out there for a advised retail cost of $529 (US) for the 16GB design, $629 (US) for the 64GB model and $729 (US) for the 128GB design.

iPad Air, iPad mini 2 and iPad mini, available in silver or room grey, are made available at now much more very affordable charges. iPad Air commences at $399 (US) for the 16GB with Wi-Fi design, iPad mini 2 starts off at $299 (US) for the 16GB with Wi-Fi model, and iPad mini commences at $249 (US) for the 16GB with Wi-Fi product.

To complement the new iPads, a vibrant range of conditions and covers supply each security and customization with iPad Air and iPad mini Clever Addresses offered in 7 bright hues and Wise Conditions for iPad Air 2 and iPad mini supplied in 5 new tasteful shades. Customized-made polyurethane Wise Handles for iPad Air and iPad mini will be readily available for a suggested retail price tag of $39 (US) in black, white, blue, environmentally friendly, pink, yellow and (Purple). iPad Air 2 Wise Instances are obtainable in wonderful aniline-dyed leather-based in midnight blue, olive brown, black, delicate pink and (Crimson) for a proposed retail value of $79 (US) with Smart Instances for iPad mini accessible in individuals exact colours at a suggested retail cost of $69 (US). Wise Handles and Clever Conditions are obtainable as a result of the Apple Online Retail store (www.apple.com), Apple’s retail outlets and pick Apple Approved Resellers.

¹ Apple Pay back is only readily available in the US.
² More than the earlier technology iPad Air.
³ Battery life is dependent on machine options, use and other variables. Genuine results could differ.
⁴ Based mostly on theoretical speeds, true speeds might fluctuate.
⁵ LTE is obtainable through select carriers. Community speeds are dependent on carrier networks. Verify with your carrier for information.



Apple Introduces iPad Air 2—The Thinnest, Most Highly effective iPad Ever